We put the research, time, and investment into our ideas; the blood, sweat, and tears into our performance-enhancing products; the late nights and early mornings into servicing our customers — because we know good isn't good enough.
For more than 100 years we’ve been manufacturing performance-enhancing sporting goods. Through research, innovative design, and revolutionary technologies, we’ve produced equipment sought after and used by athletes around the world.
Located in San Diego, California, our TRUE Lab is where the physio science of athletes is paired with the unique capabilities of composite and alloy materials to create products that enhance a player's greatest abilities.
Our engineers have developed some of the game’s most enduring composite technologies including PROSTIFF, SMARTFLX, and POWERFLX, as well as SmartPly and Loading Zone (LZ) Technology.
Our engineers have combed the earth for the best performing carbon and alloy materials available. Together, material processing capabilities, quality, and performance are vital components for creating high performing, high-quality products.
Developing the most innovative lacrosse products involves precise and accurate execution throughout each controlled phase of the process. Consistent manufacturing for a detailed and perfected design is what separates our equipment from the competition.
With factories on 2 continents and offices all around the world, our reach is global.
Our ongoing tester program is committed to putting potential products to the test with players and coaches at every skill level. They provide critical, unbiased feedback on the next generation of groundbreaking TRUE products. Constantly growing, the tester program has put our handles in the hands of over 750+ testers.